Continued from previous page.
And this is where the harsh reality starts really coming into play…
- To make a survivable living as a blogger, you probably need to have about 300,000 hits minimum per month. Every month.
- To make a safe living as a blogger, you probably need minimum of 600,000 hits per month. Every month.
- To make a comfortable living as a blogger, you probably need minimum of 2,000,000 hits per month. Every month.
- To make an incredible living as a blogger, you probably need minimum of 4,000,000 hits per month. Every month.
- Before the bad economy, these numbers were much lower, but advertisers aren’t blowing wads like they used to. From what I hear. I wasn’t blogging back then.
- And there are very very few personal bloggers who see average hits in the hundreds of thousands each month let alone millions. In other words, almost no bloggers, including some of those with “big blogs,” are getting rich off of their blogs. And that’s okay. It’s not why most of us do it.
- And of those bloggers, who are some of your very favorites, many of them have nice followings on Facebook and a huge chunk of their traffic comes from Facebook as is the case with me.
- And, starting mid-last year, the majority of all bloggers with Facebook followings started seeing their numbers go down, and down, and down, and down.
- One blogger wrote a viral piece about how Facebook was purposefully limiting link visibility for pages so that bloggers and website owners would now have to use the new “sponsored post” option and pay for their traffic. His post went viral and the masses seemed to accept it as truth. But this wasn’t true.
- The real truth is that Facebook changed their algorithm and suddenly all the Facebook pages that were seeing steady traffic started seeing a decline in traffic. I went from an average of probably 750,000 hits here on SDL per month to less and less until I was seeing about 150,000 hits. And I couldn’t figure out why. My non-Facebook traffic was remaining consistent, but my Facebook traffic was dropping like a brick through a swimming pool.
- Looking into it further, and learning about the Facebook algorithm has helped me change that, but it has also changed fundamentally how I have to be on Facebook, both for the better and worse.
- If I want people to see links to my blog posts (the reason they followed me in the first place), I have to post several photos and status updates in between sharing those links on Facebook so that there are lots of likes and shares going on. The Facebook algorithm gives preference to images, then status updates, and way down the food chain is links to outside websites. This is because they want people staying on their site, not leaving. And you can’t blame them for that because they’re a business who makes money with every click on their site, and they offer a free service to the general public. It is what it is.
- And so, to keep my blog alive, I have to play Facebook’s game.
- As you can see by everything I have to do and with which I have to keep up, running a blog like this is way more than a full time gig, and I have to make not just a living, but pay a lot of expenses to keep it going. And since donate buttons and links really don’t work for personal bloggers, that means I need to make that living from traffic and side-opportunities which only come from traffic.
- Which means I have to post a lot of pictures on Facebook. And that’s why you’ve seen so many pictures coming through my Facebook stream the last few months.
- This is both good and bad. At first I thought it was all bad. I didn’t want to spam anyone or fill their feed with clutter. Before, I was posting my daily link once or twice and rarely anything else. Now I post my link once or twice, plus 5-8 pictures during the day. What I’ve found is that the vast majority of people on Facebook like seeing the extra things I share. I try to choose awesome pictures, fairly clean and classy ones, and I try to keep them spread out. But still, it has changed the way I do things and forces me to constantly push myself in front of my Facebook followers.
- What’s interesting is that my Facebook traffic to my blog has literally multiplied by nine since I started posting images, but I’m posting fewer links to my blog. This is the harsh new reality. Facebook doesn’t reward original, thought-provoking, well thought out outside content. It rewards silly, funny, and clever “quick share” items.
- If you’re a blogger who wants to focus on your content and leave it at that, you’re going to struggle on Facebook.
- If you’re a blog follower and want to follow on Facebook, you only have two options when it comes to following my blog (since I have to do it the Facebook way). You can either follow the constant posts, pics, and status updates, or you can hide me from your feed. There is no option to just see links to my original, thought-provoking, or well thought-out content (and sometimes not so great content, too haha).
Yes, Facebook is fundamentally changing the way bloggers and blog followers interact, both for good and bad.
But you have options. If you love seeing all the funny and silly and motivational things I post, just keep going to Facebook. Like them and share them. You’ll see more links to my blog posts the more you click the like and share buttons (it’s how the Facebook algorithm works).
If you don’t want to, but you’ve been following on Facebook, you can subscribe via email instead. You’ll get one daily email with my blog posts only. No filler stuff.
All that being said, I’m actually thankful for this overall. Finding and sharing the funny stuff from others has helped me remember to not take life or blogging too seriously, which as you all know, I sometimes do.
I also started a little sub-site called Laugh, Think, Smile that you can get all the stuff I find and share (plus much more) there. So far it’s been a lot of fun.
I hope this answers many of your questions about why things have changed, why I’ve been posting lots of non blog stuff, why the new site is there, etc. I hope it helps you figure out how to follow the way you want to follow. And, I hope it helps other bloggers who are still trying to figure out why Facebook has been so weird for them lately.
Single Dad Laughing is still Single Dad Laughing. The daily posts are still the daily posts. It’s just over on Facebook that things have had to change.
Dan Pearce, Single Dad Laughing