Wow, there has been some serious hate for Abercrombie & Fitch going on over at an article called Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks. No fewer than six of you have sent me a link to it and asked me to reply.
To you, I say… okay.
Apparently the following quotes came out of an interview with A&F’s CEO Mike Jeffries. These are from Robin Lewis, author of The New Rules of Retail. She said:
“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
And, in a 2006 interview with Salon, he said: “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.
According to this article, A&F does not sell anything bigger than a size 10 pant and size large top for women. For men, they sell up to 2XL to accommodate athletes.
The article then ended with the author saying, “One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like. After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.”
Then he links over to something else. But you get the idea. Now, my response…
First of all, this is Mike Jeffries:
Oh wait. No. That’s the “future Biff” from Back to the Future.
This is Mike Jeffries:
He’s not exactly Abercrombie & Fitch ad material. But what does that have to do with anything? He’s not trying to sell himself. He’s trying to sell popularity, exclusivity, and doucheyness.
And he’s doing a good job of it.
Also, to attack the way he looks, doesn’t that make the attacker guilty of the exact same thing?
Interesting thought. But this is why I don’t care about any of it.
What he thinks and who he is has nothing to do with me. He’s a dill weed. That’s his thing. I simply have a choice. Do I shop at his stores or not?
Well, for me the answer is simple…