Do you remember when I wrote that blog post about needing to save Single Dad Laughing due to major changes on Facebook and in the advertising world. Well, the future is upon us and the blog world as we know it does not look pretty for those of us who do this to make a living.
Facebook has gotten so bad that it has all but buried the links to my blog most days. Yesterday I shared the final chapter in my 16 Ways I Blew My Marriage series, and most of you probably didn’t even notice. Facebook only showed it to 10-15% of you.
In addition to that, new technology has flipped the website advertising world upside down, slashing the amount we bloggers make by as much as 90%.
And then, to top it all off, the past year or so has brought a massive swing in how people visit blogs. Some months now, 90% of my traffic comes through mobile phones and tablets. And, since ads on websites viewed through mobile browsers simply aren’t worth much at all, it has greatly affected my ability to keep going in this.
At least in the way I always have.
I won’t lie. Yesterday was a hard day for me. I put a lot of time and thought into that post, and Facebook decided it wasn’t worth sharing. You didn’t decide that. Facebook did. Had you decided it wasn’t worth reading, I would have been okay with that. That’s life as a writer. But for Facebook to decide? It was a blow.
Yesterday was a bit of a heavy straw on this camel’s back because such has been the case for almost everything I’ve written lately which I put my heart and soul into. It’s out of my control, and there’s not a whole lot I can do about it since I don’t have a thousand bucks each day to pay Facebook to make sure you all see what I post.
So… All that being said, may I be blunt for a moment?
I have one of the largest blog followings in the world.
I love blogging. I love connecting with all of you every day. I love the days we laugh together. I love the days we cry together. I love the place we’ve built here.
And we’ve built it together.
Single Dad Laughing is not just a blog. It’s a community. And it’s a community of some of the world’s coolest people, IMHO.
Blogging is an incredible part of this world, and the reason I bring up the size of my blog is not to toot my own horn, but to sympathize with other bloggers who have worked just as hard to create just as amazing communities and blogs, and now are watching technology and big business strip it away from them. I mean, if recent changes have made it so that a blog like mine can’t keep going as it has, what does it mean for most other bloggers who aren’t so blessed with the size of readership that I have?
Professional blogging as we know it cannot keep going. Not by those who devote huge chunks of their lives to bringing you incredible thought and content every day.
The 60-80 hours I have put into this each week for the past four+ years has been nothing but a pleasure. And I intend to not just survive this, but thrive in this.
Today, I want to talk to all of you as blog readers, and also to other bloggers who may be struggling trying to figure out what to do with all these changes going on.