Stan Beaton lost his wife to stomach cancer. He had been saving this voicemail message of her for 10 years. His provider, Virgin Media, upgraded their voicemail system and deleted the message during the process. He was quite angry and very disappointed. Virgin Media apologized and made a donation in his name to his favorite charity. Then they did this. Well played Richard Branson. The Verizon version of this would end at “I’m sorry, there’s nothing we can do.” … if you’re lucky.